about
About Nesta Market
Our Story
Nesta Market was built by Wade Technology to solve one specific, miserable problem: moving a store you already run onto somewhere new. Everyone will happily sell you a blank storefront. Almost nobody will move the store you actually have — the categories, the legal pages, the menus, the theme, the banners, the shipping zones, the tax rules — and so the migration lands on you, by hand, at the exact moment you can least afford the downtime.
Our Mission
Take a live store URL and bring the whole storefront across. Not a product feed — the storefront. Products with their full image galleries, categories, content and legal pages, navigation menus, theme and branding, homepage layout, promotional banners, blog posts, SEO metadata, social links, shipping zones and methods, tax rules and store settings. Then publish it and run a parity check that fetches the cloned pages and images to confirm they actually render. That is the product. Everything else is in service of it.
Honest About the Edges
A migration tool that overstates itself is worse than no migration tool, because you only find the holes once customers do. So we say what doesn't come across. Coverage is deepest on Ecwid and Shift4Shop; Shopify gives us catalogue and content but not theme, shipping or tax; everything else is a best-effort scrape. Payment methods land disabled, with no credentials. Carrier-quoted shipping lands disabled rather than guessed at. Every step of a clone reports ok, partial, skipped or failed, and a job that finishes with holes in it is marked “completed with gaps” — never just “completed”.
The Vision
Switching platforms should cost you an afternoon of review, not a quarter of rebuilding. When moving a store is genuinely cheap, the store owner gets the leverage back: you stay somewhere because it's good, not because leaving would break everything you've built.
Wade Technology
Nesta Market is a product of Wade Technology, a software company focused on building AI-first applications that solve real problems. Every app in the ecosystem is invite-only while we build it out with a small group of members.